AJA Commerce Academy Case Study: Website Redesign and Local SEO

The client: AJA Commerce Academy, Hyderabad

AJA Commerce Academy prepares students for Chartered Accountant examinations. The original project involved improving its website and search visibility in Hyderabad. Students researching coaching need to understand the course, the institute and how to make an enquiry. The website needed to support that journey.

The earlier case study described an outdated website and limited search visibility. Those two issues are connected: even when a page gets found, an unclear mobile experience can make it harder for a student to take the next step.

The challenge: useful visibility in a competitive local market

The goal was to improve how the academy appeared to people looking for CA coaching in Hyderabad and how the website served those visitors. A new design on its own would not answer the search problem. SEO work on its own would not fix an awkward enquiry journey.

• Make the website easier to use on mobile devices.
• Present relevant course information more clearly.
• Improve relevance for CA coaching searches.
• Support local discovery and straightforward enquiries.

The website design and SEO approach

The original scope had two main parts. The website redesign focused on usability, mobile responsiveness and presentation. The SEO work focused on relevant searches and the academy’s local visibility. These are the project details recorded in the original article; this update does not add an unverified list of deliverables.

For an education website, the visitor’s questions matter at every stage. A student should be able to identify the relevant course, find information that helps them compare and contact the institute. Search relevance and visitor clarity should support each other.

My freelance web design services and SEO services in Hyderabad explain how I approach those areas for new projects.

The historical result shown in the original case study

The original article, published in March 2024, reported that the academy reached a top local position for “CA Coaching in Hyderabad” after the work. It also reported increased enquiries and enrolments. The image below is retained from that case study so readers can see the evidence originally published.

The published material does not include a complete dated analytics export, enquiry count or enrolment reconciliation. I therefore do not attach a new percentage increase, current position or revenue figure to this update. Local results vary with the searcher’s location, the query and the time of the search.

What another business can learn from this project

The useful lesson is the relationship between the website and search. A business needs pages that match what its customers are looking for and a clear way for those visitors to enquire. These are separate parts of one customer journey.

• Review the existing website before planning a redesign.
• Keep useful URLs and content when they already serve visitors.
• Write around the actual service or course being offered.
• Make mobile navigation and contact actions easy to find.
• Use dated evidence and agreed measures when reviewing progress.

A coaching institute, clinic or local service business will have different requirements. The plan should follow those requirements, rather than copy a previous project’s targets.

Discuss a similar website or SEO project

Share your current website, the services or courses you want to promote and the locations you serve. I can review the starting point with you and discuss the work that is relevant. The scope, quote and review process should be agreed before the project begins.

Explore my case study page, read why SEO matters for a small business or contact me about your website.

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